Pantone Color of the Year 2018 in Beauty

Pantone’s Color of the Year selection is always on point when it comes to reflecting current trends. This year’s choice is Ultra Violet—meaning we are bound to see this gorgeous deep purple shade appear in products throughout the beauty industry.

Pigmented Makeup Products

One of the foremost places you’ll notice the ultra violet shade appear is in your favorite cosmetic brand’s latest lines. For instance, NYX is now offering pigmented mascara in a purple shade. You can also make your eyes really pop with the violet colored eyeliner and shadows made by MAC. MAC’s long-lasting line of eye makeup products also guarantees the color won’t fade after all day wear.

Revlon’s Showtime nail enamel color is also reflective of our newfound love of purple. Also, OPI has a mesmerizing magnetic purple shade available, called Feel the Chemis-Tree.

L’Oreal and Balmain teamed up this year to come up with a limited edition line of 24 edgy lipstick shades. The 468 Liberation is a matte purple shade in a dark finish that stays on trend with Pantone’s Color of the Year winner.

Purple Hair Don’t Care

This is the year to go very bold with your hair color. If you’ve been uncertain about taking the leap to dying your hair purple, then you can rest assured, the deep purple shade will be ultra trendy this year. If you don’t want to do all over purple hair color, then consider adding purple accents to your hair. Purple ombre is bound to be a very popular color treatment, along with ultra violet highlights or lowlights. The deep purple shade can be used in highlights for both blondes and brunettes.

Beauty Tools

Pantone’s Color of the Year will also be found in popular beauty tools. Expect to see hairdryers, brushes, curling irons, and makeup bags in the bold ultra violet shade. Dyson has a supersonic hair dryer in a purple shade with a price tag of $399. However, the Conair Infiniti Pro in violet has a more affordable cost of $35. Sephora also has a limited edition makeup brush set called Dark Rainbow, which features purple chrome brushes and a matching carrying case.

The American Institute of Beauty is a premiere cosmetology school with campuses in Largo and St. Petersburg. The school’s programs stay up to date on the latest beauty trends to help their students stay competitive in the field. For more information on the available programs and services, call the admissions department – Largo Campus at 727-532-2125 or the Saint Petersburg Campus at 727-826-0969.