Retaining and Keeping Current Salon Clients and Guests

As a stylist, your goal is to not only attract new clients, but also retain customers who pass through your salon chair. Keeping your client base engaged will keep your book full year-round. First and foremost, always do your best work, regardless of the service requested.

Create the Ideal Experience

Going to a stylist is a chance to not only look beautiful, but also to feel relaxed and pampered. Stay approachable and allow clients to vent about their problems. Take time on your appearance too before heading into work each day. Clients want stylists who have a polished and professional look.

Give Incentives

To retain clients, think about incentives to get them back for another visit. Some salons offer a rewards program to help clients earn a free service after a predetermined number of salon visits. Another incentive could be to offer a significant discount on a new client’s next visit to your chair.

Pre-Book Clients

One mistake stylists commonly make is to not mention a new customer’s next visit. Explain how busy the upcoming months are for you and ask if they’d like to reserve their spots in your book now. You could also suggest a regimen for them to follow to meet their hair goals. If you suggest products that they fall in love with, the clients will trust your judgment.

Stay Consistent

Don’t take established customers for granted. Bring your A game each and every time you work on a client. Put in as much effort for regulars as you do with new customers. Try to be accommodating with repeat clients too. Established clients will appreciate you squeezing them in for a last-minute appointment.

Become a Brand

You need to maintain an active presence on social media. New and repeat clients will check out your social media feeds to evaluate your work and find ideas for future styles they want to try out. Ask clients to join a newsletter and send out an email blast when you have new and exciting content to share. Give styling tips and educate clients on the latest trends in the industry.

American Institute of Beauty offers comprehensive programs for beauty professionals at all stages of their careers. With convenient campuses located in Largo and St. Pete, students are able to complete courses on a part-time or full-time basis. Call the admissions department – Largo Campus:  727-532-2125 or the Saint Petersburg Campus:  727-826-0969.