Top 5 Promotion Tips For Salons During The Holidays
The holidays are an exciting time of year for salons because of the opportunities that open up. It’s the time of year when people are more willing to splurge on themselves, their families, and others, and it’s a time for beauty professionals to refresh their book of business. To get the most benefit from this season, it helps to know a few pointers that can help you to be successful. Below are our top five favorite tips for making the most of the holiday season as a beauty professional:
1. Put your products on display.
New and old customers alike may be looking for gifts to buy for friends and family during the Christmas season. Create a holiday display that features some of your top-selling products, as well as seasonal products or offers. Make the display as festive as possible by including holiday decor, and showcase the products that increase your revenue most. If you can create something that is visible and attractive to the eye, you can get possible customers to stop and admire without you having to do any additional work!
2. Offer special gifts.
Make your customers feel extra special during the holiday season by offering special gifts or extra services for free. Depending on your needs and budget, you could offer these perks to every customer, to new customers, or to loyal customers only. These extras make your customers more likely to return and invest in additional products and services. Examples of this could be to include a bonus scalp massage with each hair cut to help people alleviate holiday shopping stress, or a hot chocolate station for your clients to enjoy while they are waiting for their appointment. Use your creativity and find a way to put the ribbon on top of your regular services!
3. Run holiday promotions.
Another way to boost business at your salon during the holiday season involves running holiday promotions. For example, if your salon sells gift cards, consider discounting these cards slightly for the holiday season. Other promotional ideas can be buy one get one free deals, or to include bonus products or services for purchases above a certain amount. Promotions like these are a great way to inspire people to take action and make their purchase because customers may feel like they would miss the opportunity otherwise. Make sure all of these promotions have a clear start date and end date to inspire a sense of urgency. You can also talk about these promotions when you are discussing services or having idle conversation with your clients while they’re in your chair.
4. Invest in advertisement.
Investing in marketing is important throughout the year. During the holidays, potential customers are more likely to be looking for a place to purchase gifts and/or spend some time pampering themselves. For this reason, investing in some extra advertising services during this season is recommended. Be sure to advertise your salon through multiple channels, including local media, social media websites, brochures and more. If your budget allows, consider altering your marketing materials to reflect the holiday season. Advertising doesn’t have to be expensive, you can do simple things like hanging promotional posters or signs, and that can attract attention and traffic you may not have had otherwise.
5. Look for opportunities to get involved.
Many people pursue careers in cosmetology, esthetics, barbering, and other beauty professions because it gives them the chance to help other people. The holiday season is centered on thinking about other people, so look for ways that you can contribute charitably to your community. You could hold a food drive, donate a portion of product sales, or even provide free basic services for the homeless. Members of the community frequently notice things like this, and it can positively influence the way they see your business, and could even result in an increase in business. How you get involved is up to you, and it’s a great way to spread the holiday spirit with the people around you.
Make a Difference
Have you started your career in the world of beauty? If you haven’t consider becoming a licensed cosmetologist, esthetician, barber, makeup artist, or nail technician to get your start. Many people love working in the beauty industry because they can carry the attitude of selflessness and cheer with them throughout each year! Contact us today to learn more about our programs and how you can make a difference.