How Salons Can Increase Revenue Through Gift Card Sales
With the holiday season right around the corner, you’ll want to look for ways to draw in more shoppers to your salon. One surefire way to boost revenue for your salon is to offer gift cards. Besides bringing in new and established customers with gift cards, you’re promoting your brand.
Gift Cards 101
You have two options for gift cards: traditional certificates and digital delivery. Make gift cards as customizable as possible and get set up ahead of the holiday season—ready to process and accept gift cards. Gift cards should not only be offered at your salon’s retail location but also on your website and social media pages. Buyers are looking for quick and easy ways to get their gifts to loved ones, so it’s important to make it simple as possible. Reloadable gift cards are a good idea too since it encourages brand loyalty by having customers come back again and again.
Promoting Gift Cards
Spread the word everywhere that your salon is now accepting gift cards. Hang signage inside of your salon and promote the gift cards in any print and online marketing campaigns. You can create Facebook and Instagram campaigns with ads displaying to your targeted demographic. You could also use the gift cards in any giveaway events you have at your salon. Time your promotions too. For instance, if you’re looking to attract the holiday crowd, market the gift cards heavily in the days leading up to Black Friday. You could also present an extra incentive to purchase your salon’s gift cards. For instance, buy a $100 gift card and receive a $20 gift card at no additional cost.
In many cases, clients won’t use the entire value of their gift card in one single visit. This means they’re likely to come back again in order to spend the remaining balance. Gift cards are also good for extending your salon’s client base. For instance, a buyer may already love getting her hair done at your salon and decide to use a gift card to introduce her friend to your services. Don’t make gift cards difficult to redeem. Be flexible with expiration dates to help encourage new clients to try out your salon.
The American Institute of Beauty in Largo and St. Petersburg Florida has beauty and barber programs available. Give us a call today – Largo Campus at 727-532-2125 or the Saint Petersburg Campus at 727-826-0969 for more information on the programs offered at our Florida campuses.