Breast Cancer Awareness in Beauty

Situated in the heart of the fall season, October is often synonymous with hues of orange, crimson and maize. However, for many who advocate for breast cancer awareness, October is really about the color pink. This month is recognized nationwide as Breast Cancer Awareness month, and it’s the perfect time for salons as well as independent hair stylists to support the efforts to raise awareness about this deadly disease and raise funds for a cure.

What Can Hair Stylists Do to Promote Breast Cancer Awareness?

• Sponsor a community event that is raising awareness for breast cancer. Many organizations around the country host events in October that raise funds for a cure.
• Host a day of pampering for breast cancer survivors and those battling the disease. Offer to do their hair and makeup for free as a way to cheer them up and help them feel beautiful.
• Sell merchandise in your salon that raises awareness for breast cancer. Donate the proceeds from the sale of this merchandise to breast cancer organizations.
• Advertise that you will be donating your tips on one specific day to organizations that conduct breast cancer research. This can help drive business and will raise money for those who need it.

Why Should You Recognize Breast Cancer Awareness Month?

Breast cancer is a deadly disease that impacts far too many women in the world. According to BreastCancer.org, 1 in 8 women in the United States will develop some form of breast cancer in their lifetime. By raising awareness for this disease you can help promote preventative measures, early screening and the need for a cure. In addition, you can use your talents to give back to those who are in need during this difficult time in their lives.

In addition, promoting community events and donating your time as well as your resources to charitable causes can help you build your brand and improve your business. Clients are more likely to develop an ongoing relationship with a stylist when they know their stylist cares about the community that surrounds them.

Those in the beauty industry have a unique opportunity to help those who are suffering from breast cancer or those who have survived their battle with this disease. By getting involved in your local community and advocating for others who are less fortunate, you can make a world of difference in your own corner of the world.