Category: Beauty

Eyelash extensions are one of the hottest trends in the beauty industry right now. You no longer have to pile on layer after layer of mascara to achieve bold and noticeable lashes or deal with the eye irritation that comes with that. Not only will the lash extensions last a long time and look phenomenal,…

Beauty professionals do more than cut hair and apply makeup. Working on someone’s outer beauty can help them become more confident and truly reflect the person they are inside.

American Institute of Beauty, Inc. (AIB) would be nothing without our incredible faculty and staff. Lisa Linkous, often called “Mama Lisa” by her students, is one such member of the AIB family who works tirelessly to help students and clients alike feel special. She has been with AIB for over 15 years, and brings a…

So you’ve been attracting clients, but how do you get them back in your door? Here are our tips for retaining your clients and turning them into loyal customers.

This month we had the pleasure of interviewing one of our talented cosmetology instructors, Kristine Marcum. She’s a wizard with hair color and has a tangible passion for the beauty industry. She’s an integral part of the AIB family, and makes a noticeable impact on the lives of our students. We hope you enjoy hearing…

Cosmetology is a field with many career options, but just how many are there? Cosmetologists often graduate from beauty school with education in hair styling, esthetics, barbering, manicuring, and even makeup. The career possibilities as a cosmetologist are numerous, and can be categorized based on what you’re most interested in. If you love hair, you…

Do you spend hours watching makeup tutorials on YouTube? Are you a fan of long shopping sprees at retailers such as Sephora and Ulta? Or maybe you’ve been giving your friends amazing hairstyles at no cost for as long as you can remember? Although hair and makeup may seem like just a hobby for you,…

Hey Future Professionals if you are looking to stay on trend and recommend new styles to your guests, consider some of these up-and-coming hair trends. Top 5 Hair Trends for 2018 Boyish Bangs — Choppy bangs that accentuate pixie cuts have been all over the runways this season. This simple and easy style can perfectly…

Pantone’s Color of the Year selection is always on point when it comes to reflecting current trends. This year’s choice is Ultra Violet—meaning we are bound to see this gorgeous deep purple shade appear in products throughout the beauty industry. Pigmented Makeup Products One of the foremost places you’ll notice the ultra violet shade appear…

The holidays are all about going glam. Unless you’re invited to an ugly sweater party, you’ll want your makeup to be on point to match your stunning outfit. The following are holiday look inspirations to consider for your very busy winter calendar. Matte Makeup If you haven’t heard about matte makeup looks, then you may…