Category: Business
How to Become a Successful Cosmetologist: A Beauty Chat with Erica Erwin
Erica Erwin came to American Institute of Beauty with big dreams and a passion for cosmetology. Now, almost 5 years later, we sat down with her to talk all things cosmetology and beauty industry related. Erica shares her story from graduation to salon management, and offers our future professionals advice as they pursue their dreams!
The Importance of Business Training for Beauty School Students
If you want to #beyourownboss, the business side of the beauty industry may seem overwhelming. American Institute of Beauty is now offering The Business of Beauty classes exclusively to our students! Read our blog to find out more about how these classes will benefit your beauty career!
Daymond John, FUBU CEO & Shark Tank Investor talks Beauty & Business with Michael Halmon, AACS Chair & President of American Institute of Beauty
Daymond John discusses starting a business with today’s technology, goal setting, tips on shifting the perception of careers in the beauty industry and speaks on keeping your business afloat during COVID-19. Daymond John’s success has inspired us all throughout the years as he turned $40 into a $6 billion fashion dynasty. His humble beginnings started…
A Chat With Cosmetology Graduate Alyssa Celli
Our graduates rock! Alyssa Celli finished the cosmetology program at our Largo campus in 2018. She’s been working as a stylist at an all-organic salon/spa ever since! Read this blog to learn more about her.
Tips for Retaining Current Salon Clients
So you’ve been attracting clients, but how do you get them back in your door? Here are our tips for retaining your clients and turning them into loyal customers.
Meet Our Staff: Kristine Marcum
This month we had the pleasure of interviewing one of our talented cosmetology instructors, Kristine Marcum. She’s a wizard with hair color and has a tangible passion for the beauty industry. She’s an integral part of the AIB family, and makes a noticeable impact on the lives of our students. We hope you enjoy hearing…
How Salons Can Increase Revenue Through Gift Card Sales
With the holiday season right around the corner, you’ll want to look for ways to draw in more shoppers to your salon. One surefire way to boost revenue for your salon is to offer gift cards. Besides bringing in new and established customers with gift cards, you’re promoting your brand. Gift Cards 101 You have…
How Salons Can Promote Success Around The Holidays
The holidays are an especially lucrative time of year for salons. However, to get the most benefit from this season, you need to know how to market your products and services most effectively. Use the holiday marketing tips below to increase your salon business by 20 to 25 percent. 1. Put your products on display….
Stand Out with Multiple Licenses to Make More Money!
The beauty industry is a rewarding and gratifying field to be in. Beauty does change lives; not only the lives of clients, but the lives of the professionals as well. Check out the many people who Beauty has changed their lives at https://www.facebook.com/BeautyChangesLives. The key to continuing to grow with the industry and increasing your income…
Retail, Retail, Retail! Unrecognized Potential.
I am sure you have heard the word retail more times than you can count in your life, but have you ever really thought of the potential that this one small word can have on your career? According to Pete Castellanos, Wella’s Senior VP of Sales for the Salon Professional Division of P&G, “70% of…
