Category: Business

As a stylist, your goal is to not only attract new clients, but also retain customers who pass through your salon chair. Keeping your client base engaged will keep your book full year-round. First and foremost, always do your best work, regardless of the service requested. Create the Ideal Experience Going to a stylist is…

With the holiday season right around the corner, you’ll want to look for ways to draw in more shoppers to your salon. One surefire way to boost revenue for your salon is to offer gift cards. Besides bringing in new and established customers with gift cards, you’re promoting your brand. Gift Cards 101 You have…

The holidays are an especially lucrative time of year for salons. However, to get the most benefit from this season, you need to know how to market your products and services most effectively. Use the holiday marketing tips below to increase your salon business by 20 to 25 percent. 1. Put your products on display….

The beauty industry is a rewarding and gratifying field to be in.  Beauty does change lives; not only the lives of clients, but the lives of the professionals as well. Check out the many people who Beauty has changed their lives at  https://www.facebook.com/BeautyChangesLives. The key to continuing to grow with the industry and increasing your income…

I am sure you have heard the word retail more times than you can count in your life, but have you ever really thought of the potential that this one small word can have on your career? According to Pete Castellanos, Wella’s Senior VP of Sales for the Salon Professional Division of P&G, “70% of…

Have you ever walked into a spa to receive your facial and get hit with a foul odor? Smell is a very strong sense and can even lead to mood changes. Scent can remind you of that home cooked apple pie or the relaxing ocean breeze. But having a bad odor in your spa can…