Pantone’s Color of the Year selection is always on point when it comes to reflecting current trends. This year’s choice is Ultra Violet—meaning we are bound to see this gorgeous deep purple shade appear in products throughout the beauty industry. Pigmented Makeup Products One of the foremost places you’ll notice the ultra violet shade appear…

The holidays are all about going glam. Unless you’re invited to an ugly sweater party, you’ll want your makeup to be on point to match your stunning outfit. The following are holiday look inspirations to consider for your very busy winter calendar. Matte Makeup If you haven’t heard about matte makeup looks, then you may…

As the holiday season approaches, it’s time to start making your shopping lists for the people you care about. Considering the important role that your hairstylist plays in your life, it’s nice to remember them during the holidays. No matter your budget, you can show your appreciation with one of these top gifts for your…

With the holiday season right around the corner, you’ll want to look for ways to draw in more shoppers to your salon. One surefire way to boost revenue for your salon is to offer gift cards. Besides bringing in new and established customers with gift cards, you’re promoting your brand. Gift Cards 101 You have…

The holidays are an especially lucrative time of year for salons. However, to get the most benefit from this season, you need to know how to market your products and services most effectively. Use the holiday marketing tips below to increase your salon business by 20 to 25 percent. 1. Put your products on display….

As the holiday season rolls around, all of us in the beauty industry are looking for ways to help those in need. Many of us have been blessed to never go without a hot meal on the table during the holidays. However, for the less fortunate, this may not always be the case. Here are…

Situated in the heart of the fall season, October is often synonymous with hues of orange, crimson and maize. However, for many who advocate for breast cancer awareness, October is really about the color pink. This month is recognized nationwide as Breast Cancer Awareness month, and it’s the perfect time for salons as well as…

A common misconception is women alone have shaped the beauty industry. In actuality, several notable men have acted as pioneers in launching wildly successful beauty brands. The following is a spotlight on men who have made a name for themselves in beauty. Max Factor Max Factor is one of the earliest male pioneers in the…

Many times, stylists, estheticians, and makeup artists are undervalued. Not many people realize that the services they provide can go so much more than skin deep. In the beauty industry, you can change lives for the better. The following are five inspiring stories of beauty professionals who are making a difference in their communities. Jess…

A passion for skin care can develop over time or happen instantaneously. Maybe you grew up with acne problems and found a product that cleared your skin overnight. Or maybe you found a skin care regimen that has kept your skin supple and smooth—seemingly stopping the signs of aging. Whatever your reasons for loving skin…