largo 727.532.2125 st. petersburg 727.826.0969
Take Our Quiz!

Tips For Success As a Makeup Artist

Want to turn your passion for makeup into a career? The key to succeeding in the makeup industry and becoming a professional makeup artist is building a rock-solid foundation. While the Internet is full of makeup tutorials, beauty blogs, and resources galore, these cannot replace the value of professional beauty education!

When you attend beauty school, you’ll be taught by licensed professionals with years of industry experience. You’ll also have access to resources and products you may not have otherwise. For a professional career, you will need a license to back up your talent. At American Institute of Beauty, our cosmetology program can provide you with the skills and knowledge you need to become licensed.

As you consider a career as a professional makeup artist, check out these tips for success!

*Note: The featured photos are from our 2019 Scarefest Halloween Event. 

Commit Yourself to a Makeup Career

How do people succeed in makeup careers? They start by making a commitment to complete cosmetology, skin care, or full specialist program. Watching a few YouTube makeup tutorials is not enough to build a successful career as a makeup artist. In fact, the state of Florida requires licensure before you can work in the industry. Makeup artists need cosmetology, skin care, or a full specialist license before working professionally.

American Institute of Beauty offers all of these required licensure programs. Many beauty school students pursue a makeup artistry certification in addition to these licenses. Learning skills in other areas can benefit your career and increase your future earning potential. For instance, you could offer services such as waxing, facials, and eyelash extensions in addition to makeup applications.


AIB student dressed like Harley Quinn.

Be Involved

During your schooling, you’re doing so much more than just learning about makeup. You’re meeting contacts and expanding your network. Your instructors can provide practical advice on how to succeed once you complete your education. You could find a mentor within the school to help guide you after graduation as you launch your professional career. Attend any and all networking events and guest lectures. Getting your name out there is important to later success. Volunteer often during your early days. Providing work free of charge can be a tough pill to swallow at first, but once your phone starts ringing with job offers, you’ll be happy you donated some of your time in the beginning! Working as an assistant in the makeup industry is another way to get your foot in the door. It may sound tedious, but if you’re working with a successful makeup artist, you’ll be continuing valuable learning in a hands-on setting.

AIB student dressed as a scary clown.

Publicize Your Business

Viability in the makeup industry is dependent on word of mouth advertising as well as a social media presence. A strong portfolio with professional shots of before and after makeovers is essential. The portfolio should feature a variety of looks including natural, romantic, glam, etc. to showcase your versatility. Finding your niche can also be profitable. Whether your portfolio is just your Instagram feed or on a website, it’s your chance to show off your work and prove yourself as a skilled artist. Creating a business Instagram profile and updating it regularly with high-quality photos of your work will help you make a good impression on future clients, peers, and even prospective employers.

Interested in Becoming a Makeup Artist?

If you think becoming a makeup artist might be the path for you, you’re in the right place! Here at American Institute of Beauty, we offer the courses and certifications you need to become a professional makeup artist in Florida. Get in touch with the admissions department at the Largo Campus at 727-532-2125 or the St. Petersburg Campus at 727-826-0969 for more information on our programs.



Additional Resources:

Comments are closed.


Largo Campus
3665 East Bay Drive, Suite 164
Largo, Florida 33771

Campus Hours
Monday-Friday: 9:00 am-9:00 pm
Saturday: Closed
Sunday: Closed
*Appointments Recommended*

St. Petersburg Campus
2800 34th St. North
St. Petersburg, Florida 33713

Campus Hours
Monday-Friday: 9:00 am-9:00 pm
Saturday: 9:00 am-4:00 pm
Sunday: Closed
*Appointments Recommended*