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largo campus 727.532.2125 st. petersburg campus 727.826.0969

April 3, 2019

The Viability of a Makeup Career

The key to succeeding in the makeup industry and becoming a professional makeup artist is building a rock-solid foundation. If you skimp on training and certification, your future is uncertain at best. Instead, start with a beauty school that offers extensive training opportunities and room for advancement. For a professional career, you will need a license to back up your talent.


Commit Yourself to a Makeup Career

How do men and women succeed in makeup careers? They start by making a commitment to complete a cosmetology, skin care, or full specialist program. Watching a few YouTube makeup tutorials is not enough to build a successful career as a makeup artist. In fact, the state of Florida requires licensure before you can work in the industry. Makeup artists need a Cosmetology, Skin Care, or Full Specialist license before working professionally.

Beauty schools like the American Institute of Beauty Inc (AIB), have all of these required licensure programs and more. Many beauty school students pursue a makeup artistry certification in addition to these licenses. Learning skills in additional areas is bound to benefit your career. For instance, you could offer services such as waxing, facials, and eyelash extensions in addition to makeup applications.

Be Involved


During your schooling, you’re doing so much more than just learning about makeup. You’re meeting contacts and expanding your network. Your instructors can provide practical advice on how to succeed once you complete your education. You could find a mentor within the school to help guide you after graduation as you launch your professional career. Attend any and all networking events and guest lectures. Getting your name out there is important to later success. Volunteer often during your early days. Providing work free of charge is a tough pill to swallow at first, but once your phone starts ringing with job offers, you’ll be happy you donated some of your time in the beginning. Working as an assistant in the makeup industry is another way to get your foot in the door. It may sound tedious, but if you’re working with a successful makeup artist, you’ll be continuing valuable learning in a hands-on setting.

Publicize Your Business

Viability in the makeup industry is dependent on word of mouth advertising as well as a social media presence. A strong portfolio with professional shots of before and after makeovers is essential. The portfolio should feature a variety of looks including natural, romantic, glam, etc. to showcase your versatility. Finding your niche can also be profitable. Whether your portfolio is just your Instagram feed or on a website, it’s your chance to show off your work and prove yourself as a skilled artist. Creating a business Instagram and updating it regularly with high-quality photos of your work and opportunities will help you make a good impression on the people and connections that matter.

Interested in Becoming a Makeup Artist?

If you think becoming a makeup artist might be the path for you, you’re in the right place! Here at American Institute of Beauty we offer the courses and certifications you need to become a professional makeup artist in Florida. Get in touch with the admissions department at the Largo Campus at 727-532-2125 or the St. Petersburg Campus at 727-826-0969 for more information on our programs.

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Largo Campus
3665 East Bay Drive, Suite 164
Largo, Florida 33771

St. Petersburg Campus
2800 34th St. North
St. Petersburg, Florida 33713